We upgraded the existing SBC campaign FOR an Entrepreneurial Slovenia,
through which we promoted dialogue, linked together entrepreneurs and the members of various social groups, and demonstrated that entrepreneurship is a positive value.
We developed the website www.zapodjetnoslovenijo.si
, on which we appealed for proposals on what should be done to generate more entrepreneurship in society. This narrowly segmented and targeted strategic approach enabled us through advertising, content and tailored addresses to reach those target groups that have a negative attitude towards entrepreneurship, or are reserved about it. We drew up a strategy and a plan of content for SBC’s own media. The advertising conducted on Facebook, YouTube and the Slovenian online media was created by Agencija 101, along with the campaign’s design image.
As a way of linking entrepreneurs and members of different social groups,
SBC set up a Steering Group within the campaign. This involves 16 individuals from various walks of life, who work together with SBC in seeking ways to make entrepreneurship more familiar and appealing to the general public.
Through inspirational video stories of individuals with very dfferent backgrounds we spread the message that regardless of our life circumstances and vocational orientation, we can achieve our goals and create wonderful stories, if we develop entrepreneurship and other positive qualities within ourselves.
Here we provided publicity and the effective placement of stories in the media through TV items, reports, in-depth articles, interviews and radio broadcasts. In this way, alongside social media and online advertisements, the campaign had a strong presence through the use of compelling stories on television, the radio and in online and printed media.