6 things you need to know about inbound marketing

What is inbound marketing?
It’s a business and marketing methodology.

Inbound marketing is a business and marketing methodology tailored to customers' needs and their position in the buyer's journey.

By creating content that is designed to address the problems and needs of your ideal customers, you attract qualified prospects to your website. Through automated and targeted messages, you turn them into loyal customers and keep them coming back for more.

It's a powerful and efficient way to help you increase your website visits, capture quality leads and improve the efficiency and profitability of your marketing activities (ROI).

Why choose inbound?
Because shouting your message out loud is not enough.
82% of smartphone users consult their phones on purchases they are about to make.
More than 45% prospects read reviews before making a purchase.

In a world of endless noise and relentless sales pitches merely shouting your message out loud is not enough. If you want to catch your audience's attention you need to offer them valuable content, tailored to their needs.

Nowadays customers carry out online research before contacting a supplier or making a big purchase. According to a recent study, 82% of smartphone users consult their phones on purchases they are about to make, and more that 45% read reviews before making a purchase.

Inbound marketing solves this challenge by offering valuable and targeted online content that meets your customers’ needs and helps them make better purchase decisions.

It creates great value, as it helps generate more quality leads and positions your company as an industry thought leader. Want to know if your company

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How does inbound marketing work?
It pinpoints your audience’s pains and gains and offers them useful solutions.
How does inbound help you attract new prospects and turn them into costumers?
By targeting relevant buyer personas, it transforms prospects into costumers.

By creating relevant (SEO optimized) content, we target specifically segmented buyer personas at the right time. With this approach we attract more of the right customers who are already searching for this type of content and information online. When we capture the information of prospects visiting your site, the contact goes through the sales funnel, which we create with lead flows, to the purchase.

Lead flows are created for lead nurturing, which means we guide your prospects through the buyer's journey with relevant and valuable content and convert them into business leads.

Lead nurturing is automated based on the parameters entered in the HubSpot software. When creating lead flows, we follow four inbound strategies: attract, engage, sell and delight.

What kind of business benefit from inbound marketing?
Companies with a longer sales cycle and “consdiered purchase” products.
Companies that sell considered purchases – products and services that, due to their price range or complexity, require a more rational purchasing decision based on research.
Businesses that depend on lots of sales funnel activity – they primarily do project work or their industry has high customer turnover.
Businesses that rely on requests to provide formal proposals.
Companies that have potential customers around the world.
What do you gain from inbound marketing?
Increase your website traffic
Up to 3.2× increase in monthly visitors within 12 months
Increase lead generation
Up to 3.6× increase in monthly leads within 12 months
Increase in annual revenue generated
Up to 3.6× within the first year
Improve the efficiency and profitability of your marketing activities (ROI)
Wondering what could inbound marketing do for your business?
Calculate what potential return on investment you could realize by conducting inbound marketing.