Inbound marketing is a business and marketing methodology tailored to customers' needs and their position in the buyer's journey.

By creating content that is designed to address the problems and needs of your ideal customers, you attract qualified prospects to your website. Through automated and targeted messages, you turn them into loyal customers and keep them coming back for more.

It's a powerful and efficient way to help you increase your website visits, capture quality leads and improve the efficiency and profitability of your marketing activities (ROI).

In a world of endless noise and relentless sales pitches merely shouting your message out loud is not enough. If you want to catch your audience's attention you need to offer them valuable content, tailored to their needs.

Nowadays customers carry out online research before contacting a supplier or making a big purchase. According to a recent study, 82% of smartphone users consult their phones on purchases they are about to make, and more that 45% read reviews before making a purchase.

Inbound marketing solves this challenge by offering valuable and targeted online content that meets your customers’ needs and helps them make better purchase decisions.

It creates great value, as it helps generate more quality leads and positions your company as an industry thought leader. Want to know if your company

By creating relevant (SEO optimized) content, we target specifically segmented buyer personas at the right time. With this approach we attract more of the right customers who are already searching for this type of content and information online. When we capture the information of prospects visiting your site, the contact goes through the sales funnel, which we create with lead flows, to the purchase.

Lead flows are created for lead nurturing, which means we guide your prospects through the buyer's journey with relevant and valuable content and convert them into business leads.

Lead nurturing is automated based on the parameters entered in the HubSpot software. When creating lead flows, we follow four inbound strategies: attract, engage, sell and delight.